Type Specific. Designing Custom Fonts for Function and Identity
Author: Charlotte Rivers | Language: English
Rotovision | ISBN: 2880468205 | August 2005 | 160 Pages | PDF | 19 Mb

Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders, and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage, and film titles-including The Kitchen’s organic paintbrush front for the promotion of Levi’s Vintage Clothing and Saturday’s elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.