Creative Advertising: Ideas and Techniques
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Mario Pricken | 2004 | 266 pages | English | PDF | 66 MB
What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet.
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