This book will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including:
- Choosing colors
- Choosing the right typeface
- Size matters
- How to incorporate logos on products and collateral
- Common mistakes in logo design
- What makes a logo successful
Scattered throughout the second portion of the book will be profiles interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design.